Creating a Pawsitive Cultural Shift

The social mission of TransPaw Gear® is to educate our customers on the importance of using humane, force-free goods (like pet harnesses) and techniques when interacting with canines. We believe that by offering high-quality pet harnesses that are designed and built on the foundation of our philosophy, dog owners will be empowered to make better choices, enhancing the bond they have with their dog.

As a professional canine behavior consultant and owner of a successful dog training business, Joan has seen the unfortunate consequences of many traditional pet harnesses that are made from flimsy materials (chafes, irritates the animal), have too many straps and bulky clips (poor fit), only have one location to attach a leash (limited walking options), and are overall confusing for people to put on and take off their dogs. Worse than that, according to the American Veterinary Society of Animal Behavior, are punishment-based “training collars” (i.e., choke chains, electronic and pinch collars, etc.), which are used by people who are often looking for a quick or “easy” way to modify the behavior of their dog. The use of this type of equipment can lead to a variety of adverse outcomes, including an increased risk of physical injuries, as well as behavioral issues.

While TransPaw Gear®  pet harnesses ensure an easy, enjoyable, bonding walking experience, it’s also our goal to help move society forward into a mutually respectful space between dogs and humans – thereby creating a pawsitive cultural shift.

Guiding Principle #1: Be Their Advocate

Whether it’s an update to local dog park etiquette policies, adjustments to state laws, or dog-friendly regulations you want to see implemented or adjusted, be the canine-loving change you want to see in the world and take pawsitive action.

Guiding Principle #2: Be Their Voice

Dogs have a lot to say, but often times no one is listening. Go beyond the bark to become proficient in the verbal and non-verbal ways canines communicate, so you can be their personal interpreter and voice.

Guiding Principle #3: Be Their Best Fur Friend (BFF)

Sure dogs are humans best friends, but are you a BFF to your dog? Enhance your relationship by creating opportunities to unleash adventures and harness fun from your inquisitive canine’s point of view. Explore dog-friendly places in your own town and neighborhood, and take initiative to design in-home activities that are enjoyable to you both.

Guiding Principle #4: Be their Hero

Knowledge is power – not just for humans, but also for dogs. Beyond “obedience” and past “life skills” there are amazing opportunities for your inquisitive canine to expand his or her horizons, including becoming a therapy dog, a search and rescue canine, or special detection dog. And sports, specialty, and advanced courses can help improve your dog’s physical and mental well-being – as well as help strengthen the bond you share.